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Google Performance Honours
We are proud to announce Head of Performance & Analytics Preet Singh won the Q2 Google Rockstar award, judged by Google & given for Google automation techniques.
SEM Marketing Guide: Is First Optimal SEM Brand Position?
A common SEM marketing conversation is must brand keywords always be position one? If there is strong organic presence must we need bid on brand keywords at all?
Is 2018 the Year of Machine Learning for AdWords?
The last 12 months, the buzzwords on everyone’s lips have been AI & machine learning - here I attempt to predict the impact they will have on AdWords campaigns.
Google's DoubleClick Search: Manage & Maximise Paid Search
Google’s DoubleClick is normally associated with programmatic media buys through the DoubleClick Ad Exchange. So, what is DoubleClick Search?
Google Marketing: Next Keynote — 2017
Covering the future of marketing, the role of technology & more, Google’s Keynote centred on user experience as the key consideration for all marketing activity.
What Handover Notes Should Include For Campaign Success
Having created, received & witnessed many handover notes - internal account changes or changing agencies, each time I increasingly realise their true importance.
Competitor Brand Bidding for the Modern-Day Marketeer
Indago Digital’s recent competitor campaign seems to have caused a bit of a storm and divided opinions. Search marketeers should be experimenting any new tactic.
Au Revoir! Google Sends Exact Match Packing
I’m sure we can all agree 2017 has been a big year so far for Google & advertisers; One full of nail-biting action & I’m not talking about SEO algorithm updates!
Dominate Your 2017 Google Re-marketing With Customer Match
Customer match should be a part of most remarketing strategies. We implemented customer match for a client & returned promising results as this case study shows.