Digital Marketing Blog

Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.

Learn the Top 5 digital marketing strategies your competitors are using to boost your ROI and develop the knowhow to start implementing them yourself.

We've reviewed the top 20 websites in Australia and audited their user interface and user experience homepage evolution from the 2000's to the present day.

Google’s Quality Score is a ranking the search engine applies to keywords to improve the quality and relevancy of its ads and enhance user experience. It matters because the higher your Quality Score is, the better your ad position will be.

Unified Data Analytics: When the Sum is Greater Than the Parts presented by our Head of Performance and Analytics, Preet Singh.

To get the most out of all available data and minimise any discrepancies, organisations must work towards unifying all their data into a single source of truth.

If you’re on the hunt for a new digital marketing agency, there’s a fair chance you’ll produce a Request for Proposal (RFP) and invite a number of agencies to participate. Here are four common mistakes to avoid during the process.

James Russell, Indago’s lead Copywriter & Content Manager on maximising ROI on Content Marketing.

As featured in Mi3: Indago wins Nestle Professional, EclipX Group and the City of Parramatta. After the agency suffering a “crushing” revenue hit...