Latest Industry News & Digital Marketing Trends

Indago Blog

Indago Consecutively Secures Google Partners Honours Award
Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.
1 min. read
Improve Your Website Conversions With UX & UI 🚀
Maximise your SEM investment by updating your website UX and UI. It's the easiest way to improve your CPC and Conversions.
2 min. read
6 Ways To Increase Foot Traffic Using Google Ads In 2019
Improving the online-to-offline consumer purchase journey is now more complex yet paramount than ever as the “research online, purchase offline” mentality rises.
6 min. read
Google Data Studio: Get Search Query Performance Data
The Search Console connector for Google Data Studio poses a work around that not only provides you more than traditional page level query data like clicks & CTR.
3 min. read
Google Ads Editor Update 1.0 & The New Features
In the ongoing unification of the Google Marketing Platform product set, AdWords Editor received a face-lift, bringing it in line with other updates & features.
3 min. read
Losing an older Google Ads metrics: The Average Position
The new metrics also give us greater, deeper insight into both audience reach (Impression Share) & share of voice (Search IS) that have direct influence on CPA.
5 min. read
Custom Variables & Enhanced Conversion Measurement
This guide details the steps to set up custom variable tracking in Search Ads 360 using Campaign Manager, Google Tag Manager & several uses for custom variables.
7 min. read
Preparing Australia for Google For Jobs
Google For Jobs launched in markets like US, Canada, UK, India & while there's no official AU date, it’s coming & recruiters, job boards, marketers must prepare.
5 min. read
Lunch with Google: The Diary of a Paid Search Specialist
A perk of working at Indago is the first-hand learnings from industry experts & my first time to do so came quickly as Google invited us to tour their Sydney HQ.
3 min. read

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