Our Website Migration Services
Migrations made easier
Why invest in website migration services?
Nailing your migration isn’t optional—it’s crucial for protecting your SEO traffic, rankings, and conversions.
With our experts in your corner, you can expect a migration that’s smooth, precise, and built to support your success.
- Flawless execution: Forget about traffic drops. We'll keep your rankings intact, making sure you’re moving forward, not backward.
- Stress-free process: No need to worry about dragged-out, painful projects. We work swiftly, so you can focus on growing your business.
- Low-risk, high-reward: Migrations are high-stakes. Our expert team minimises risks, ensuring your site stays safe from costly errors.
Why choose us for your website migration?
As with all our SEO products, our website migration service starts with comprehensive data analysis to understand your site's key pages and ranking factors. This insight lets us prioritise what matters most, setting up your new site for success from day one.
With our meticulous approach, we've maintained a perfect track record—over 100 migrations and zero failures.
Foolproof and extensively tested, our website migration services ensure a seamless transition for your new site, giving you peace of mind from start to finish
Our robust redirect strategy guarantees a smooth user experience during your site migration. With benchmarking, pre-migration checks, technical audits, and ongoing post-migration analysis, we leave no stone unturned.
Our site migration process
When migrating a website, it's crucial to understand the data behind your current website comprehensively. Our team will:
- Assess user engagement: how pages impact user experience.
- Evaluate SERPs performance: page rankings, traffic, and overall value.
- Compare site metrics: site speed, accessibility, internal links, and usability.
Our website migration experts will identify the keywords your ideal customers use to search online and use this to design your site's content architecture (IA). This allows us to target the right audience with relevant content, boosting visibility in search results and increasing conversion rates.
A well-optimised page enhances both SEO and user experience. To do this, we analyse your competitor pages and ranking data to replicate and improve effective web design strategies.
This leads to a site that not only ranks better but also offers an improved user experience and higher conversion rates.
During your site migration, we focus on the technical quality of your new site for a smooth transition. We build with technical SEO excellence in mind from the start, ensuring your site is exceptionally fast, easily accessible and designed with best-practice SEO techniques.
We use 301 or 308 redirects to seamlessly transfer content and functionality from old to new pages. By mapping redirects with initial data and testing them in a virtual environment, we're able to ensure a smooth, issue-free website migration for both you and your users.
To measure the success of your website migration, we set comprehensive benchmarks using collected data, including; analytics, user experience (UX), site speed and SEO performance.
We use data visualisation to track and evaluate performance before, during, and after the launch which allows us to make timely adjustments as needed.
After migration, we'll perform thorough tests:
- Redirects: Check all are functioning and resubmit your sitemap to Google.
- Indexing: Ensure Google indexes the new pages instead of the old ones, confirming proper redirects and visibility in SERPs.
Depending on your site's size and traffic, results may take a week or two, during which we focus on maintaining rankings, visibility, traffic, and conversions.
Our related services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in YoY organic traffic for Robert Half by combining technical content and outreach.
Business Australia
How our team of SEO experts improved Business Australia's impressions by 2,740% and traffic by 6,079%.
Travelex
How our competitor analysis revealed a content gap opportunity that created +57% site-wide organic traffic.
Real clients, real results
Meet our team
Our latest SEO articles
Frequently Asked Questions
How do I migrate a website to a new host?
Migrating your website to a new host is definitely doable. We handle everything from transferring files and databases to updating DNS settings and testing your site. With us on your side, you’ll experience a smooth, hassle-free migration with no impact on your SEO or performance.
What are SEO website migration services?
Website migration refers to relocating a website from one environment to another or when the domain name of a website undergoes a change. In the realm of SEO, a migration is deemed a transition that occurs whenever a site's URL structure undergoes a fundamental alteration.
How much does it cost to migrate a website?
Website migration services typically cost between $450 to $650. This encompasses a range of services, such as seamless content transfer, domain name transition, essential SEO support, and internal optimisation. Opting for these services can help you seamlessly transition and improve your website's performance.
Can I transfer my website to another provider?
Absolutely. Transferring your website to another provider is possible, but it requires careful planning to avoid disrupting your SEO, rankings, and user experience. Our team can help you navigate this process smoothly, ensuring that your site’s performance remains intact during the transfer.
What can go wrong in a website migration?
Every site migration is unique, but most site migration disasters stem from common factors: inadequate strategy, underestimation of the migration's scale, and a lack of planning and testing. Our migration experts at Indago will work to minimise migration risk and ensure a smooth transition.
What happens when you migrate a website?
A website migration refers to a substantial change made to a website that affects its structure, performance or traffic. The most prevalent type of website migration involves moving from one domain to another. However, transitioning from HTTP to HTTPS and modifying the URL structure are also considered forms of migration.
Does website migration affect SEO?
Any server change comes with a slight SEO risk, whether or not you modify your website. However, this isn't always a bad thing. The main impact of migrations is on site speed. Therefore, if you're migrating to a faster hosting provider, you will experience improved site speed.
