Website Performance Optimisation Audit
Every second counts
Why invest in website optimisation services?
Time is money, and slow sites cost both.
Fast load times keep users engaged, boost conversions, and improve rankings as Google increasingly values speed in a mobile-first world.
Key metrics we’ll improve:
- Traffic: Technical performance and user engagement both impact rankings. Faster pages improve both.
- Bounce Rate: Nothing drives customers away faster than a slow page. Make it easy for them to stay.
- Conversions: Every staggered large load or broken image gives potential customers a chance to reconsider. Smooth, quick checkouts mean fewer second thoughts and more sales.
What sets us apart?
At Indago, every site speed recommendation is backed by in-depth data analysis — no fluff, no guesswork, just reliable insights translated into plain English to keep you ahead of your competition.
Our team of seasoned SEO professionals bring years of field experience to every project, combining technical skills with proven strategies to optimise your site's performance and conversions.
We don’t believe in one-size-fits-all. Indago’s site speed optimisation services are built for your site’s specific challenges, offering customised solutions that evolve with your business.
Our site speed optimisation process
We start by finding out what’s wrong. Using specialised tools, we crawl your site like Google’s bots to compile Page Speed data for every page.
This data uses both real user data and simulated environment tests to get an accurate overview of your site.
Our team reviews each page to find which types have the biggest issues. From there we do a deep dive to find out exactly what bits of code or assets are impacting performance.
Whether it’s unoptimised images, excessive CSS and JavaScript files, or unused tracking code, we’ll find it.
With the problems compiled, we collaborate closely with our developers to identify the most effective solutions for your page speed challenges and get your site tuned in no time.
We’ll cut out the techno-babble and communicate what we find in plain English to keep everyone aligned and ensure a final result that exceeds expectations.
We’re not done until your site’s firing on all cylinders. With the changes implemented, we rerun the initial site crawl to ensure the site has reached its potential and report back to you on anything that’s slipped through the cracks.
Our related services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in YoY organic traffic for Robert Half by combining technical content and outreach.
Business Australia
How our team of SEO experts improved Business Australia's impressions by 2,740% and traffic by 6,079%.
Travelex
How our competitor analysis revealed a content gap opportunity that created +57% site-wide organic traffic.
Real clients, real results
Meet our team
Our latest SEO articles
Frequently Asked Questions
What is web performance optimisation?
Web performance optimisation is the process of enhancing a website's speed, responsiveness and overall user experience. This is done with a variety of metrics known as Core Web Vitals, measured using Google’s CrUX data, from how real users have interacted with your site.
For businesses, this means ensuring that your website loads quickly and runs smoothly, no matter the device or location of the visitor. Our page speed audits focus on identifying specific issues— like slow-loading images and unoptimised code — that can slow down your site and impact user engagement.
By improving web performance, your business can achieve better search engine rankings, reduced bounce rates, and increased conversions, ultimately helping you reach more customers and drive growth.
What is a good website speed?
A good website speed is generally considered to be under 2-3 seconds for full page load, especially on mobile devices.
However, there are specific metrics that give a clearer picture of "good speed" for SEO and user experience:
- Largest Contentful Paint (LCP): Ideally under 1.2 seconds. LCP measures how long it takes for the largest element of content on the page to load and is a key factor in user perception of speed.
- Interaction to Next Paint (INP): Ideally less than 200 milliseconds. INP replaces the recently retired First Input Delay (FID) and measures the responsiveness on a page through the latency between user actions and page responses.
- Cumulative Layout Shift (CLS): Keep this below a score of 0.1. CLS measures the stability of your page as it loads, ensuring elements don’t shift unexpectedly.
What affects website speed?
There are many factors that could be impacting your website's speed, but the most common ones are:
- Server Response Time: The time it takes for a server to respond to a request affects initial load times. Slow servers or inadequate hosting can significantly delay page load.
- Page Size and Content: Large images, videos, and heavy content can slow down loading times. Uncompressed or unoptimised images are especially common culprits.
- JavaScript and CSS: Excessive or unoptimised JavaScript and CSS files can delay the rendering of the page. Render-blocking scripts or unused code can further increase load time.
- Third-Party Scripts: External scripts, such as ads, analytics, and social media widgets, can slow down a page, especially if they aren’t optimised or delay critical content.
- Poorly Optimised Web Fonts: Large or numerous web fonts can delay text rendering, adding extra weight and impacting the perceived speed of the page.
How does site speed impact conversions?
Site speed plays a crucial role in driving conversions by enhancing user experience, engagement, and trust. Faster-loading pages reduce bounce rates, improve first impressions, and create a smoother navigation experience, all of which encourage users to stay, explore, and complete actions like purchases or sign-ups. Mobile users, who are especially sensitive to speed, are more likely to convert on fast sites.
Faster sites also rank better in search results, attracting more organic traffic and potential customers. Ultimately, every second saved on load time can boost satisfaction and lead to higher conversion rates.
