Local SEO

Our Local SEO Services

Your neighbourhood, your business — Indago's local SEO services will boost your brand power where it matters most.
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Unlock the power of local SEO

Discover why Indago's local SEO services are your key to standing out and getting more customers in the door.
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Why invest in local SEO services?

If you’re running a local business, you can’t afford to ignore local SEO. With 46% of all searches having local intent, you need to be where your customers are looking.

Local results stand out. They're packed with visuals, reviews, and other content that catches users’ eyes.

Optimising your online presence with local SEO services means you can:

  • Grab attention from your target audience
  • Build trust with local customers
  • Get ahead of the competition
1,300
Profiles managed
9
industries served
4
tracking technologies
20
clients

Meet your new local SEO agency

Award-winning and proudly independent, Indago delivers real-world results with our Sydney-based local SEO services.
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Collaborative expertise

From locally relevant blog posts to eye-catching visuals and persuasive ad copy, our local SEO specialists craft engaging, SEO-optimised content that truly resonates with your audience.

Data-driven decisions

We blend insights from your Google Business Profile API with top-tier competitive analysis tools for a well-rounded local SEO strategy.

This powerful combo allows us to assess your performance and measure it against industry benchmarks. By pinpointing what’s working for your competitors, we’ll leverage these insights and position your business for local SEO success.

Insights that matter

Tapping into the power of the Google Business Profile API, our local SEO audits unlock a treasure trove of data and insights that typical methods miss.

We dig deep into your online presence, identifying hidden opportunities to elevate your visibility. With API insights at our fingertips, we ensure your local SEO is not just effective but uniquely tailored to your business.

Our local SEO process

Indago's local SEO service is built around a precise methodology to guarantee top search engine visibility for your website.
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1. Keyword research

Like all things SEO, determining the keywords your customers use to discover companies like yours is key.

Not only does this help us understand their search intent, but it informs our approach to content creation. We prioritise local keywords, especially those with phrases like "near me," to align with your market's needs.

If search engines aren't showing local listings, like the three-pack, the keywords might not truly capture local intent. That’s why we continuously refine our strategy, ensuring you stay relevant in the ever-evolving local search landscape.

2. Competitor research

For competitor research, we use BrightLocal, a powerhouse tool that gives us the inside scoop on what keywords your rivals are ranking for in your target areas.

We don’t just stop at keywords; we dig into what makes them tick. BrightLocal reveals key details about local businesses—think categories, internal links, domain authority, reviews, and even the quality of their images.

With this intel, we set the bar high and strategise to land you a spot in those coveted three-pack search results.

3. NAP (Name, Address, Phone Number)

Keeping your NAP consistent across all platforms is essential for local search optimisation. It not only strengthens your online presence but also makes it easier for potential customers to find you.

We go above and beyond to ensure every mention of your business info is accurate and reflects your brand identity.

With our thorough approach, you can trust that your NAP will be perfectly synchronised, boosting your local search rankings and driving more customers straight to your door.

4. Website relationship

Local search optimisation hinges on building a strong connection between your website and your Google Business Profiles.

Having dedicated pages for your locations ensures customers can easily find what they need. Plus, aligning your website’s content with relevant keywords amplifies that connection.

By optimising both platforms together, you’ll boost your search engine visibility and improve rankings for the exact keywords you’re targeting.

Explore our SEO services

Our range of SEO services means we’re ready to handle whatever comes our way.
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Keyword research

Transform searches into success stories by leveraging high-intent keywords.

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Competitor analysis

Outsmart your market, anticipate trends and pivot fast with data-driven insights.

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Technical audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

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Link building

Get ethical, white-hat link-building services to boost your online presence.

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Content development

Reach the right customer at the right time with compelling, keyword-rich copy.

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Reporting

Get clarity on your performance with reliable updates and digestible data.

Our recent SEO projects

Discover how our keyword research services helped these brands achieve next-level organic growth.

From our clients

Our track record speaks for itself.
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Meet our team

Discover what our local SEO consultants could do for you.
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Frequently Asked Questions

What is a local SEO service?

Local SEO services are all about helping businesses get found by local customers. We optimise your online presence—think Google Business Profile, local keywords, and NAP consistency—to ensure you show up in local search results. The goal? Attract more foot traffic and boost sales by making sure your business stands out in your community.

How long does it take to do SEO?

SEO is a marathon, not a sprint. Typically, you can expect to see noticeable improvements within 3 to 6 months, but it varies based on factors like competition, current website health, and the strategies implemented. While initial changes might show quick wins, achieving sustained results and higher rankings takes ongoing effort. Think of it as planting seeds: with regular care and attention, your efforts will blossom over time!

Is doing local SEO worth it?

Absolutely! Local SEO is essential for any business that wants to thrive in its community. With a significant percentage of consumers turning to search engines to find local services, investing in local SEO helps you capture that audience. It enhances your visibility, builds trust, and ultimately drives more foot traffic to your business. If you want to connect with local customers effectively, it’s definitely worth the investment!

How much do local SEO services cost?

Local SEO companies' services usually range in cost from $450 to $3,000 per month, varying based on your business requirements, competition level, and geographic location.

Is SEO worth it for small businesses?

Definitely, for small businesses, SEO is crucial because it levels the playing field. It helps you gain visibility against larger competitors and drives targeted traffic to your website, meaning more potential customers are finding you when they need your services. Plus, SEO is cost-effective; unlike paid ads, the benefits can last long-term. By investing in SEO, you're not just enhancing your online presence—you're building trust with customers who prefer to support local businesses.

Is SEO cheaper than Google Ads?

SEO and Google Ads serve different purposes, so comparing their costs can be a bit tricky. Generally, while SEO requires an investment of time and resources to build organic rankings, it can be more cost-effective in the long run. Once your site gains traction, you can enjoy ongoing traffic without paying for each click.

On the other hand, Google Ads provide immediate visibility, but you’ll keep spending for every click. Ultimately, a balanced approach—leveraging both SEO for sustainable growth and Google Ads for quick wins—often yields the best results for your business.

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