Our High-Value Page Analysis
Your most valuable page, reimagined.
What is a content gap analysis?
Our High-Value Content Analysis pinpoints what’s missing from your site’s most important page based on benchmarks from your top competitors.
Whether it’s targeting the wrong keywords, hard to navigate or poorly structured – we’ll identify the content opportunities your competitors are leveraging that you haven’t yet.
By closing these gaps, we can position your page as the best solution for your audience’s needs, improving its visibility and driving more high-quality traffic to your site.
What are the benefits of a competitive content analysis?
Use data-driven insights to bridge the gaps and ensure your page delivers unmatched value to your audience.
By aligning your content with what your audience is searching for, we help you build deeper connections, reduce bounce rates, and foster loyal engagement that drives repeat visits and conversions.
Build trust and recognition as an industry leader. Showcase your expertise and improve your page’s authority with users and search engines alike.
Drive high-quality traffic and turn clicks into conversions with content designed to guide your ideal customers seamlessly toward action.
Stay ahead of algorithm updates and shifting audience expectations. Our expert analysis keeps your content relevant, engaging, and optimised for lasting visibility in AI Overviews and search results.
Smarter content, better traffic.
Our content analysis process
We evaluate if your page aligns with your business goals and audience needs by analysing YoY conversions, traffic, and time on page. We’ll also review its keyword targeting and suggest better terms if needed.
Based on your niche and keyword targets, we benchmark word count, structure, and the number of links, images and headers, against 10 competitor pages.
Using tools like Screaming Frog, we assess factors Google flags as low-quality, like duplication, poor readability, and spelling or grammar errors. We'll check your copy uses the right tone of voice, is up-to-date, and aligns with search intent.
We assess your content's credibility by checking trust signals like reviews, backlinks, author bios and compliance with legal standards.
We’ll summarise our recommendations in a detailed, visually compelling deck and walk you through it virtually or in person. Once changes are live, we’ll track performance and report on the impact.
Explore our SEO services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
Money3
How our SEO experts helped Money3 prepare for Google's core web vitals update, meaning that the number of their URLs passing core web vitals tripled.
From our clients
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Frequently Asked Questions
What is underperforming content?
Underperforming content is exactly what it sounds like: pages that aren't driving the traffic, engagement, or conversions you’d expect. Maybe it’s targeting the wrong keywords, or is failing to meet user expectations. Either way, it’s content that could—and should—be doing better.
What is service page content?
Service page content outlines your offerings, benefits, and why your service is the best option for the customer. It’s not just about telling them what you offer—it’s about convincing them that you’re the solution to their problem.
What does Google consider low-quality content?
Google wants content that’s helpful, authoritative, and trustworthy and tends to flag content as low-quality if it’s thin, poorly written or doesn’t match search intent. If your copy is outdated, repetitive, plagiarised or just stuffed with keywords and doesn’t actually answer a user’s question, that’s a red flag.
What is an example of a content gap?
A content gap is essentially a topic, keyword, or opportunity that could be boosting your performance if you just fill it. Let’s say your competitors are ranking for “best content marketing strategies for 2024,” but you’re not—that’s a content gap. Another example? If your competitors are covering long-tail keywords you haven’t even thought of (like “content marketing tips for education businesses”), that’s a missed opportunity you can capitalise on.
How do you evaluate content quality?
Evaluating content quality goes beyond whether it's well-written. You need to check for relevancy (does it meet user intent?), readability (is it easy to digest?), and engagement (are people interacting with it?). Does it reflect expertise and authority? Are there clear trust signals? These are all factors in evaluating whether your content is delivering value and helping your SEO goals.
How do you benchmark content performance?
Benchmarking content performance is all about measuring where you stand compared to your competitors. This involves comparing metrics like traffic, rankings, click-through rates (CTR), average time on page, and conversion rates. You’ll also want to look at keyword rankings and how your content matches up to your competitors' in terms of structure, length, and SEO optimisation. Essentially, you’re identifying the baseline so you can then create a strategy to improve.
How long does it take to do a competitor analysis?
Our competitor analysis takes approx. 8 hours, including a detailed audit (6 hours), a tailored strategy deck (1 hour), and a collaborative presentation with insights and next steps (1 hour).
What should I do after a content gap analysis?
Once we present the content analysis, the next step is all about action. You’ve got two options:
- Do it yourself: If you’ve got the in-house capacity, you can take advantage of your new content marketing opportunities yourself. But be warned — it’s easy to feel overwhelmed by the sheer amount of work involved, and you might not know where to start.
- Let us handle it: Our experts can optimise your page for you. This will be a separate project with an additional quote, but you get our full team’s expertise and resources.
