Preet Singh
Professional
Preet is the co-founder and Chief Data Officer of Indago and Indatum where he is responsible for delivering growth, building teams and creating products.
Having started his career in finance at a boutique stock market research company, he moved to digital soon after and has held multiple roles working on clients across a variety of verticals.
He is passionate about data, and technology and eager to learn more about the role they play in the digital landscape.
Personal
As a data, technology and science enthusiast (nerd), Preet is always trying to learn about new ideas and concepts.
He is an avid gamer and loves spending way too much time on open-world RPGs or FIFA (now EA FC).
In the real world, he enjoys reading, drawing (doodling), watching sports and playing squash and football.
Education
Preet has a double Bachelors from Macquarie University majoring in Business and Finance.
He holds a range of data and digital certifications from platforms like Google Analytics and Google Cloud Platform.
Portfolio
How to Identify AI-Referred Traffic in Google Analytics 4
How to Overcome Universal Analytics’ Sunset & Looming Shutdown
Navigating Chrome's Block on Third-Party Cookies
How to reduce (not set) value in your GA4 landing page dimension
How to View Missing Bounce Rates in GA4
A comprehensive guide on GA4 funnel explorations
Webinar: Google Analytics Set Up
Webinar: Reporting in Google Analytics
Google Analytics is about to stop working
Your complete guide to Google Analytics 4 (GA4)
How to Fix Blank Landing Pages in GA4
GA4 - What You Need To Know
Unified Data Analytics: When the Sum is Greater - Webinar
Unified Data Analytics: One Dataset to Rule Them All
Webinar: Drive Growth with Conversion Rate Optimisation
How Python Handles 'Argument Passing'
How to Survive TP & GDPR in a Cookieless World
6 ways to increase foot traffic using Google Ads in 2019
How to Use Attribution Modelling in Google Analytics
How to upload CRM data into Google analytics without GA 360
Data Management and Cleansing for Your Data Diarrhoea
