GA4 - What You Need To Know

GA4 - What You Need To Know

Written by

Preet Singh


2 November 2022



Google Analytics 4 (GA4) is taking over data measurement soon.

Here's what you need to know!

In this video, we’ll look at the new features in GA4 and how they can help you track your website’s performance.

We’ll also discuss how to prepare for GA4’s launch and what changes you can expect to see.

Hosted by Indago Digital’s Head of Data & Analytics, Preet Singh.

What you'll learn

  1. What is GA4?
  2. How GA4 Differs from Universal Analytics? hint: it’s a totally different platform.
  3. When Should GA4 be Implemented? hint: yesterday! with UA bringing sunset in July (Oct from GA360 users), every minute you haven’t migrated is a minute of data you’ve lost when UA’s turned off.
  4. Overview and Tour of Interface

Prefer to leave it to the GA4 migration experts?

Our GA4 capabilities include migration, customisation, dashboard configuration, training or a mix and match of whatever’s needed.

We’re a Google Premier Partner (one of only a small group of 20-ish partner agencies in Australia), so you can count on us to help you leverage the platform’s new capabilities.

The dog and bone.
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Written by

Preet Singh
The dog and bone.
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