SEM

Discover the latest in SEM & PPC news and get expert advice with handy how to guides.
25 "SEM" Articles
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Magnifying glass over webpage: Grow your business with Google Ads.

How Google Ads Can Help You Advance Your Business Goals

Ophelia Bernhardt - 7 min read
Google Agency Awards 2024 Indago Finalist

Indago Celebrates Google Agency Excellence Nomination

Indago Digital - 5 min read
Woman working on creatives for Google Ad's Demand Gen campaign

How to Optimise Your Demand Gen Campaigns in Google Ads

Brooke Eager - 9 min read
Phone screen displaying example of Dynamic Search Ad

Dynamic Search Ads Explained: Benefits & Best Practices

Elima Zhumabaeva - 8 min read
Google Ads Quality Score on tablet

5 Tips to Improve Your Google Ads Quality Score with Keywords

Eoghan Groonell - 6 min read
Best Google Ads type with 6 different campaign examples on laptop

The 9 Google Ads Types: Which Is Best for Your Campaign?

Kara Liu - 9 min read
AI generated image of 3 security cameras on a house

The Pitfalls of AI Art: Testing PMAX's AI Assets

Luke Ashmore-Delaney - 5 min read

Quick & Easy Technical SEO Tips

Roy Zhai - 8 min read

Advertisers, Here’s How to Prepare for a Post-Cookie Future

Gary Nissim - 7 min read

Ultimate Guide to Advertising on Bing

Luke Ashmore-Delaney - 12 min read

Webinar: Paid Social and Display

Luke Ashmore-Delaney - 4 min read

The Future of Google Ads (AdWords) in the Next Decade

Gary Nissim - 15 min read

Advanced Dynamic Search Ads Tactics – A Marketer’s Guide

Luke Ashmore-Delaney - 3 min read

Google Ads Editor Update 1.0

Luke Ashmore-Delaney - 2 min read

Run with the Digital Marketing Agency Running Your Competitors

Gary Nissim - 3 min read

Using Custom Variables for Enhanced Conversion Measurement

Luke Ashmore-Delaney - 7 min read

Google performance honours

Peter Dimakidis - 2 min read

How to Use Attribution Modelling in Google Analytics

Preet Singh - 8 min read

5 Reasons Why Your Business' Social Media Needs An Expert

Elizabeth Harmon - 4 min read

Is your business ready to bring Google Ads in-house?

Gary Nissim - 2 min read

Which Google AdWords Match Types Should My Campaign Use?

Luke Ashmore-Delaney - 5 min read

Do You Want Your Competitors' AdWords Data for Free?

Luke Ashmore-Delaney - 3 min read

A Day in the Life of a Social Media Career: 10 Roles-in-1

Elizabeth Harmon - 3 min read

Google's Partner Connect – Google Agency-Partner Training

- 2 min read

Account Level Quality Score

Luke Ashmore-Delaney - 2 min read
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