Google's Partner Connect – Google Agency-Partner Training

Google's Partner Connect – Google Agency-Partner Training

As innovative and dominating as Google is they are not renowned for service or giving back to agencies. You would also think that they would invest the most time and money into their large agency partners such as Aegis, GroupM and OMG, but I recently learnt that that isn’t necessarily the case.

Written by

Indago Digital

Published

28 April 2015

Categories

SEM

Google’s partner connect program

In the past couple of months, Indago Digital has been lucky enough to be invited to a couple of events put on by Google, managed by Duncan McGrath, and hosted by Altus Q with content from US agency Cardinal Path. Google’s Partner Connect program has seen Google provide its SME agencies with a new type of training. Most of us have had the privilege of being trained on Google’s own products, but this is very different.

As a Google Agency Partner that is deemed to have large growth potential, we recently attended two courses;

  • Business development – negotiating, pricing, marketing and closing a deal
  • General business management – finance, team management, positioning and developing business value

The idea is that we are better equipped to sell more of Google’s products but, more importantly, that we are better equipped to grow and flourish. We were apprehensive and discussed being too busy at work to be able to attend every day, but that didn’t happen.

The courses commanded our attention, and we were good pupils: attentive, hardworking and with a perfect attendance record. As well as picking up a few gems, it was an opportunity to mix with like-minded agency owners, sharing successes and mistakes. It was great to find common ground and work on shared problems.

The course is far from over, and with the help of project management software and some individual coaching sessions, we’re being managed through a 100-day plan.

Hats off to Google for being brave and generous enough to set these courses up. We feel lucky to have been invited and hope more will come.

The dog and bone.
Subscribe and be the first to hear about news and events.
The dog and bone.
Subscribe and be the first to hear about news and events.
View our last posts
AI robot tutor helping a student with homework, they are sitting on the couch at home and reading a book

Unlocking the Power of Generative AI: Google’s 10 Free Courses

Tahlia Reynolds - 6 min read
Close up of mobile displaying Chrome's incognito mode

Navigating Chrome's Block on Third-Party Cookies

Preet Singh - 9 min read
Purse with overflowing receipt

How to Grow Your Business Despite Consumer Uncertainty 

Tahlia Reynolds - 5 min read
Team members thinking together

Get in touch

Ready to get the ball rolling? Drop us a line.

First name*
Last name*
Email address*
Phone number*
Company*
Your message