The ‘Refine Keywords’ Tool
Where to Find It ..
To use this Keyword Planner feature, you must be using a Google Ads account with Expert Mode enabled instead of Smart mode.
Then, simply access the “Tools” menu in the top right of the interface and select “Keyword Planner.”
Once in the tool, click the “Discover new keywords” option and enter one or more keywords to begin your keyword research with. For our example here, we’ll use the term “smart watches”.
On the right-hand side of the interface, you’ll now see the “Refine keywords” tab. Here, you can see how Google has categorised the related keywords. For our research, Google has recognised “smart watches” as both a fashion and technology item, so we can see groups like “gender” as well as “technology” and “device”:
An example of the keyword categories for the keyword “smart watch”