Client Comment, indago digital

Leading Aussie online lender rebrands to enably

Australia’s most innovative online lender, Loan Ranger, is proud to unveil its new logo and name, enably, after three years in business.

Underpinning the move are significant changes to the way the business lends money. It is now offering larger loan amounts of up to $10,000 and longer repayment periods up to 24 months whilst providing customers with the chance to select their own repayment period.
Enably puts the customer completely in control of how they borrow money, hence the company’s new positioning statement, your loan, your way.

The Next Level

With its new leadership team, enably is ready to take the organisation to the next level. CEO Andrew Kirkwood believes now is the right time to rebrand to give the company the best opportunity for success.

“When Loan Ranger was founded, the name was chosen because it referenced the knight in shining armour, focused on helping people in a time of need. enably is an evolution from us not just helping, but empowering the customer,” Mr Kirkwood said.

“We are very proud of what we have achieved to date, but our new brand reflects the type of company we have become and what it will be as we move into the future.

“It is our aim to enable our customers to achieve their goal, whether it be a one-off purchase or expense, car maintenance or a holiday, as quickly, responsibly and seamlessly as possible.”

Why enably?

Mr Kirkwood said –


“Our customers are important to us, but we are realistic about what we mean to them,”

“We uncovered a simple insight that helped guide us through the process. When customers seek out a loan, they do it with a specific end goal in mind, our new product offering allows our customers to achieve that goal.

“We are the facilitators in the process, so we want to make the experience of applying and obtaining a loan as easy and seamless as possible.

“We are facilitators, and we enable our customers to achieve their goals.

“Hence the name, enably.”


Indago Digital is running SEO and SEM for enably.

Tweet us @indago_digital.

Looking for some more world-class digital training news & updates to keep you in the know-how of this digital industry trade? Or perhaps you seek some quality digital marketing training itself? Then don’t hesitate to get in touch or introduce yourself on our LinkedIn!

More Articles

Would you like to improve your online conversions? Apply for a FREE quote