Free Technical SEO Course
Technical SEO lays down the foundation for any successful SEO campaign. After all, your site can’t rank if the search engines can’t see it. That is what Technical SEO is concerned with – eliminating issues that prevent search engines from discovering and crawling your content.
In this free three-part course, Peter Dimakidis, Indago’s Chief Technical & SEO Officer takes you through the four key pillars of technical SEO:
- Rankability
- Accessibility
- Indexability
- Crawlability
Learn the basics from Robots.txt, through to redirects, site maps, page speed and accessibility. Peter also explains how to use various SEO tools including Google Search Console and Google Lighthouse.
What will you learn?
PART 1: Websites and SEO Fundamentals
Peter gives an overview of website building blocks and discusses the importance of site tags and meta data, sitemaps and https encryption in helping search engines discover and categorise your site and its content.
PART 2: Google Search Console
If you want to get serious about SEO, you need Google Search Console (GSC). It s a free Google tool that’s easily accessible. You don’t need to be a search marketer to get value out of it; anyone who runs a site can use it to identify issues, monitor site rankings and overall search performance. Peter discusses how to get GSC set up and analyse results.
PART 3: Mobile Friendliness & Google Lighthouse
Peter discusses mobile-first indexing and the importance of optimising your mobile site for the best possible user experience.
What is Technical SEO and why is important?
As search engines increasingly favour high-quality websites in their index that offer user-friendly experiences, it is essential for businesses to perform a technical SEO audit on their website.
Technical SEO refers to website and server fixes to help search engine spiders crawl your website more effectively. It provides a deep dive into your website’s technical profile while identifying opportunities for improvement. It also checks if your website complies with search engine guidelines, avoiding potential penalties given out by search engines to websites violating these guidelines.
As search engines are getting more and more sophisticated, their algorithms are constantly changing and becoming more complex. Keeping your website SEO optimised will help its performance keeping it ahead of your competitors. It is safe to say that technical SEO is a process that is never completed and should be performed on an ongoing basis.
