Gary Nissim

Gary is Indago Digital’s founder, Managing Director, and a respected digital marketing commentator.
His expertise stems from decades spent growing digital marketing ventures across any-to-all digital channels for a range of agency groups and brands in the UK, Australia and New Zealand.
He has worked for and built businesses for multinationals such as GroupM and WPP, as well as independents, including dgm and 24/7 Real Media.
He has run campaigns for both well-known multinational businesses (Expedia, Yahoo, eBay) and local enterprise clients (Telstra, Westpac, Woolworths). His experience not only spans large brands but also medium size players and startups.
He is a trainer for Google Squared Online, the Australian Institute of Management, ADMA and the IAB.
- Heads up the IAB’s Search Working Group
- Won numerous awards, including The IAB’s Search Award on three occasions (Foxtel, Dell & Woolworths)
- Requested to speak an industry events ranging from Search Engine Summit through to mUmBRELLA’s Finance Summit and various IAB Events
- Written for industry publications including but not limited to Mi3, Marketing Magazine, Mediaweek, mUmbrella and B&T
Gary was originally from the UK and quickly embraced Australian life by building up a keen interest in anything ocean-based. He is a keen fisherman, loves camping, trekking and is a less-than-average surfer and swimmer. Though he loves Aussie Rules Football, you will find him early in the morning supporting his EPL team, Tottenham Hotspur.
Through his kids, he has become a soccer coach and an active member of Nippers / Surf Life Saving.
Gary has a Bachelor of Science (Maj. Environmental Management) from the University of Western England.
He is also Google Ads and Google Analytics certified.
Portfolio
Indago Acquired by Nunn Media – October 2024

What Percentage of Your Traffic & Conversions Should Be Organic?

Our CTR Benchmarks Reveal 31% Drop in SEO Traffic [2024 AU]

Indago Leads IAB's New Search Working Group

Our Rebrand: Indago's Plan for 2024

Search intent guide: what is search intent?

CTR crisis: Why are sites seeing 26% less organic traffic?

Quarterly Social: Clovelly Bowls & The Corner Booth

Sydney Harbour Christmas in January 2022

4 Common RFP Writing Mistakes (+ Free E-guide)

Indago wins Nestlé, EclipX Groups & the City of Parramatta

Advertisers, Here’s How to Prepare for a Post-Cookie Future

Google Ads Match Type Changes: Impacts and Opportunities

Google’s Threat to Withdraw Search from Australia

Webinar: Introduction to Digital Marketing Training

Indago Sets Sail Aboard the 'Enigma' for Annual Christmas Party

The Future of Google Ads (AdWords) in the Next Decade

Indago Digital Scores Consecutive Google Partners Honours Award

Indago Digital Win Google Award

Run with the Digital Marketing Agency Running Your Competitors

Indago Digital 31st Fastest Growing Company in Australia

Indago Digital Celebrates 4th Birthday in Style

Indago Places 50th in AFR’s 2017 Fast Starters

Competitor brand bidding for the modern-day marketeer

Building a Personal Brand: Simple Tips for New Digital Marketers

Walkies! A Guide to Google My Business Virtual Tours

Indago Digital Help Launch Credit Simple Australia

How to Choose the Right Agency for Your Business

Indago Digital Takes Christmas to the Seas

Me on TV! Indago Digital Featured on Sky News’ Business Success

We made the 2016 Australian financial review fast staters list!

Is your business ready to bring Google Ads in-house?

Indago Digital Helps Credit Simple Launch in New Zealand

Why Your Agency Should Be Living Your Brand

Digital Marketing Infographic: Agency v Client-Side Survey Results

Your must-know digital marketing acronyms finally explained

Launch of a New Digital Agency in Sydney – Indago Digital
