Professional

Gary is Indago Digital’s founder, Managing Director, and a respected digital marketing commentator.

His expertise stems from decades spent growing digital marketing ventures across any-to-all digital channels for a range of agency groups and brands in the UK, Australia and New Zealand.

He has worked for and built businesses for multinationals such as GroupM and WPP, as well as independents, including dgm and 24/7 Real Media.

He has run campaigns for both well-known multinational businesses (Expedia, Yahoo, eBay) and local enterprise clients (Telstra, Westpac, Woolworths). His experience not only spans large brands but also medium size players and startups.

He is a trainer for Google Squared Online, the Australian Institute of Management, ADMA and the IAB.

Accolades & articles

Personal

Gary was originally from the UK and quickly embraced Australian life by building up a keen interest in anything ocean-based. He is a keen fisherman, loves camping, trekking and is a less-than-average surfer and swimmer. Though he loves Aussie Rules Football, you will find him early in the morning supporting his EPL team, Tottenham Hotspur.

Through his kids, he has become a soccer coach and an active member of Nippers / Surf Life Saving.

Education

Gary has a Bachelor of Science (Maj. Environmental Management) from the University of Western England.

He is also Google Ads and Google Analytics certified.

Portfolio

Explore Gary's latest articles

Indago Acquired by Nunn Media – October 2024

Gary Nissim - 2 min read
Man with watch using smartphone with SEO icons and google search bar to generate organic traffic.

What Percentage of Your Traffic & Conversions Should Be Organic?

Gary Nissim - 5 min read
Focused SEO analyst showing client annual drop in CTR and organic traffic report on laptop screen.

Our CTR Benchmarks Reveal 31% Drop in SEO Traffic [2024 AU]

Gary Nissim - 11 min read

Indago Leads IAB's New Search Working Group

Gary Nissim - 3 min read

Our Rebrand: Indago's Plan for 2024 

Gary Nissim - 5 min read

Search intent guide: what is search intent?

Gary Nissim - 12 min read

CTR crisis: Why are sites seeing 26% less organic traffic?

Gary Nissim - 10 min read

Quarterly Social: Clovelly Bowls & The Corner Booth

Gary Nissim - 1 min read

Sydney Harbour Christmas in January 2022

Gary Nissim - 1 min read

4 Common RFP Writing Mistakes (+ Free E-guide)

Gary Nissim - 7 min read

Indago wins Nestlé, EclipX Groups & the City of Parramatta

Gary Nissim - 1 min read

Advertisers, Here’s How to Prepare for a Post-Cookie Future

Gary Nissim - 7 min read

Google Ads Match Type Changes: Impacts and Opportunities

Gary Nissim - 6 min read

Google’s Threat to Withdraw Search from Australia

Gary Nissim - 7 min read

Webinar: Introduction to Digital Marketing Training

Gary Nissim - 4 min read

Indago Sets Sail Aboard the 'Enigma' for Annual Christmas Party

Gary Nissim - 3 min read

The Future of Google Ads (AdWords) in the Next Decade

Gary Nissim - 15 min read

Indago Digital Scores Consecutive Google Partners Honours Award

Gary Nissim - 2 min read

Indago Digital Win Google Award

Gary Nissim - 3 min read

Run with the Digital Marketing Agency Running Your Competitors

Gary Nissim - 3 min read

Indago Digital 31st Fastest Growing Company in Australia

Gary Nissim - 2 min read

Indago Digital Celebrates 4th Birthday in Style

Gary Nissim - 7 min read

Indago Places 50th in AFR’s 2017 Fast Starters

Gary Nissim - 2 min read

Competitor brand bidding for the modern-day marketeer

Gary Nissim - 4 min read

Building a Personal Brand: Simple Tips for New Digital Marketers

Gary Nissim - 5 min read

Walkies! A Guide to Google My Business Virtual Tours

Gary Nissim - 7 min read

Indago Digital Help Launch Credit Simple Australia

Gary Nissim - 1 min read

How to Choose the Right Agency for Your Business

Gary Nissim - 5 min read

Indago Digital Takes Christmas to the Seas

Gary Nissim - 6 min read

Me on TV! Indago Digital Featured on Sky News’ Business Success

Gary Nissim - 10 min read

We made the 2016 Australian financial review fast staters list!

Gary Nissim - 2 min read

Is your business ready to bring Google Ads in-house?

Gary Nissim - 2 min read

Indago Digital Helps Credit Simple Launch in New Zealand

Gary Nissim - 3 min read

Why Your Agency Should Be Living Your Brand

Gary Nissim - 4 min read

Digital Marketing Infographic: Agency v Client-Side Survey Results

Gary Nissim - 1 min read

Your must-know digital marketing acronyms finally explained

Gary Nissim - 5 min read

Launch of a New Digital Agency in Sydney – Indago Digital

Gary Nissim - 1 min read
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