How to Humanise AI Content: 7 ChatGPT Tips

The rise of AI content creation

AI-generated content is on the rise, and at the heart of this movement is ChatGPT.

As businesses and individuals continue to explore more efficient content creation strategies, AI tools like ChatGPT have stepped in to fill the gap. From ad campaigns and product descriptions to social media posts and blogs, an AI content generator can produce copy en masse in mere seconds.

How does ChatGPT help with content creation?

ChatGPT is a natural language processing tool that uses AI to generate text based on user prompts. It helps by turning brief prompts into structured and detailed pieces of content.

While it offers numerous advantages, it's important to weigh these against potential drawbacks to fully understand its impact.

Pros

• Idea generation: Struggling with writer's block? Staring at a blank page doesn’t help. Asking ChatGPT for guidance can really get the creative juices flowing.
• Efficiency: AI speeds up content creation, making it easier to produce large volumes of material.
• Versatility: ChatGPT can be customised with different prompts, tailoring responses to tone of voice and other specific brand guidelines.

Cons

• Robotic tone: AI-generated content often lacks that "human touch," resulting in text that feels impersonal and fails to resonate with readers. There's no AI substitute for anecdotes and lived experiences, which bring stories to life.
• Inaccurate information: AI models may rely on outdated or incorrect data, which can lead to factual errors that need to be checked and corrected.
• Repetitive phrases: Is it just me, or have you also been inundated with commands to 'unleash or 'unlock' something lately? These words, and many others, scream I WAS WRITTEN BY AI and can make content feel stale. More signs of AI written text include:
  • critical
  • moreover
  • in today's world of...
  • ever-evolving digital landscape
  • An introductory paragraph that lists all of the topics covered in this blog
  • A concluding paragraph that lists all of the topics covered in this blog

Why humanising AI content matters

Striking a balance between AI efficiency and the warmth of human-like content is important for SEO too. Readers crave content that’s relatable, tells a story, or sparks an emotional response. Humanising AI content is vital as AI-generated text that lacks this connection often results in lower engagement.

Humanising content also supports authenticity, a key factor in building trust signals. When users see content that feels natural, they’re more likely to trust the brand, engage with it, and ultimately convert.

So, how do you make AI-generated content more human? By tweaking it to include elements like relatability, emotional appeal, and context—while ensuring it reads smoothly.

Learn more about How to Use AI in SEO Content Marketing

7 tips for humanising AI content in ChatGPT

AI can be a swift content generator, but to get the best out of it, you need to humanise the output. Here are some practical tips to help you achieve that.

1. Use precise prompts

AI is only as good as the prompts you provide. To get human-like content, you need to be precise with your prompts. Provide the AI with context, TOV preferences, word count, formatting styles and specific examples to guide its output. The more detail you provide, the more human the final content will be.

Make sure to ask your AI tool to reflect your brand's tone of voice and adapt the content for the specific channel it will be shared on.

Example prompts

Blog article

• Write a blog post entitled: "Why Monday Should Be Optional". Capture the reader's attention with a relatable tone that reflects our brand. Write in an engaging TOV. Use a mix of short and long sentences, incorporate bullet points where possible and aim for a total word count of 800.

LinkedIn Post

• Write a LinkedIn post about Indago announcing a 4-day work week. Write in a conversational and excited TOV. Invite readers to share their thoughts or experiences in the comments. Avoid the phrase: “I’m delighted to announce…”

2. Personalise

Write in the active voice

Ever notice how AI content often defaults to the passive voice? This can make the writing feel detached. By switching to the active voice, you bring energy and clarity to your text, making it more compelling for readers. Active voice helps create direct and impactful copy that resonates better with your audience.

Active: "The team completed the project ahead of schedule."

Passive: "The project was completed ahead of schedule by the team."

Address readers with first-person pronouns

Using first-person pronouns like "we" and "our" can create a sense of connection with your readers. It makes the content feel more personal and relatable as if you're sharing a conversation or personal insight. Doing so can significantly enhance reader engagement and make the content more memorable.

Establishing a conversational tone that aligns well with human-like writing makes AI-generated content feel more natural.

3. Demonstrate authority

Authenticity is at the core of Google’s E-E-A-T – but how can we humanise AI writing while adhering to these guidelines?

Expertise

Demonstrate your knowledge by incorporating facts, quotes, or references that enhance the authority of your content. By showcasing your understanding of the subject, you reassure readers that they are receiving well-researched information.

Authoritativeness

Bolster your content's credibility by including insights from industry experts or linking to reputable studies. This not only provides context and depth but also positions your content as a reliable resource for readers seeking knowledgeable perspectives.

Using statistics and data-driven insights can further validate your points, offering tangible evidence that supports your narrative. This can subsequently improve your site’s overall domain authority.

Trustworthiness

Ensure your content is backed by credible sources to maintain reader trust and establish your brand as an authority in the field. By referencing well-regarded studies and expert opinions, you enhance the reliability of your content, making it more compelling and trustworthy.

Experience

Share real-life examples and anecdotes to illustrate your points, adding a personal touch that resonates with readers. This approach not only strengthens your message but also engages your audience by providing relatable and authentic insights.

4.  Fact check

Remember when AI Overviews recommended that we eat at least one small rock per day? This is your stern reminder to always fact-check AI content.

Recently, I asked an AI tool for some advice about puppy-proofing my home. It confidently suggested that I "install a mini trampoline in the living room to keep your puppy entertained and agile." While the thoughts of my little furball bouncing around like an acrobatic poodle did give me a giggle, I opted for more conventional methods like covering electrical cords and hiding my shoes from her sharp gnashers.

AI content might get details wrong, especially if it relies on older datasets. Always double-check facts, dates, and references to ensure your content remains accurate and trustworthy.

5. Treat as a first draft

Think of AI writing as a first draft rather than a finished piece. Use it as a starting point, then refine and enhance to add depth and nuance. A human touch is crucial for making the content fully engaging.

6. Use an AI humaniser tool

An AI humaniser tool can transform AI-generated text into content that feels more human. By adding a conversational tone and personality, these tools enhance readability and engagement.

Think of AI text as a blank canvas—efficient but lacking colour. The humaniser tool adds those vibrant hues, incorporating humour and empathy to connect better with your audience.

7. Proofread & edit with human eyes

Always put AI-generated content through a final human review. Look for inconsistencies, awkward phrasing, clunky syntax or grammar mistakes that might slip through.

Editing AI generated content with a human perspective ensures the content has a natural flow and reads smoothly for better engagement.