Google have conveniently broken the interests down into sections that related to advertising options on the Google Display Network. Whilst Googles intentions are obvious there is still useful data to be found here.
To the right – we can see that we are mainly attracting technophiles to the site who are in-market for some form of advertising. This is the sites intention so that’s good news!
There are however some more interesting insights. For example our second highest affinity category surprisingly is movie lovers. Indago Digital are yet to produce a Hollywood Blockbuster however this insight can be used to create engaging blog content for our users. Star Wars is currently smashing all box office records so look out for my next blog post. It will combine Star Wars and online marketing. I will post an update on the success or failure of this tactic. These results can also be used to inform your SEM creative messaging and used to refine your re-marketing target audience.
- What does your report show?
- How can it help your blog content?