Google reviews help you rank for local pack results
If you run a business that people can find and visit via Google Maps, then you want it to rank in local pack results for your target keywords + location.
The weather’s getting hotter here in Sydney, so I’m on the hunt for some ice cream. So I perform a search for “ice cream near me” and get the local pack result pictured on the side.
As you can see, there are three results for my search, each with a relatively high amount of positive reviews. Positive reviews aren’t the only reason they’re showing up here (these businesses are optimised for local SEO), but they will have played a significant role. According to research by BrightLocal, review signals account for at least 16% of the search engine’s decision when it comes to local pack results.
And if that wasn’t enough, Google says on their support page, “High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”
Since local pack results appear in position #0 (before the regular organic search results), showing up here is huge for increasing the visibility of your business. A case study by Moz revealed that with a standard local search, 44% of users clicked on the local pack, with 29% and 19% clicking on organic and paid results, respectively.