We’re all doing it. Feverishly churning out blog posts, video tutorials, how-tos, podcasts and infographics. Content is king, right?
But do you know why you’re creating content?
Is it because everyone’s doing it, your boss has mandated it or because your competitors are?
Is it because you have a product to sell and you want to tell people why they should buy it (in a lot of words)?
Maybe you’re creating content because it’s ‘free’ and you’re working to a tight budget?
If there were checkboxes next to those answers, and you would have ticked one or more of them, we need to talk.
You see, content marketing done well can bring the customer and brand or business together in a way that no other form of marketing can. On the flip side though, content marketing done badly is a baron wasteland of lost time, effort and money.