1. Target Zero Click traffic
If you can’t beat em’, join em’.
Because of their popularity, it’s safe to assume these no-click features are only going to increase and so we need to produce content in formats that allow us to control these results.
Let’s be the brand people see straight away and deem the authority in our respective spaces.
2. Leverage different SEO monitoring tools
While we’re not at the point where we can’t measure SEO’s effectiveness by using traffic and conversions, we need to branch out by placing more value on impressions and the branding element SEO provides.
How often does a potential customer conduct a ‘brand’ search and simply scan Google to validate using us?
Think positive reviews, PR initiatives or a Wiki page. The value here is huge.
Is there a difference in answering a potential customer’s questions within Google or on your website?
When users visit your site, we have the ability to cookie them and capture their details if they decide to fill in a form so we’d lose that but the brand value is surely comparable. We need to both measure that result and assign a value to it.
At Indago, we’re big believers in the longstanding power of SEO and continuously update our suite of services to remain ahead of the pack.