Microsoft knows that most advertisers use the same campaign structure as they run for Google Ads. They also know that this won’t change so soon either. So, they built their platform to work (almost) the same way as the big G!
Having said that, you can easily import these campaigns into the Microsoft Advertising platform in merely a few minutes.
However, there are few things you should check once you have finished importing your campaigns. Some considerations include bids, budgets, targeting, negative keywords etc.
You can find the full list here.
Additional tips: You might have paused some campaigns, ad groups and/or keywords in your Google Ads structure due to performance. Maybe the CPA was too high?
My suggestion here is for you to reactivate then let them run for a while. Just to make sure that they won’t bring you results.
Also, whenever adding a new campaign, ad group or keyword in Google Ads, don’t forget to import it into Microsoft Ads. It won’t be synchronised automatically.