Mobile First Strategy
Local searches are predominantly performed on mobile, meaning you should ensure that your site is optimised accordingly.
Picture this. You’re famished after an intense fetch session with your golden retriever at the local dog park and need sustenance, stat. Not all cafes love your furry friend as much as you do. When you search “dog friendly café near me open now”, you want to be able to choose from a list of results that cater to you, and your pooch’s, needs.
Make it easier for customers to find you from an impromptu search by ensuring your site is optimised for mobile. When considering rankings, Google rewards websites for their responsive designs so it’s worth considering how you can make your site more user-friendly.
The better your website’s performance, the more you’ll appear in search results for local queries like “near me”.
Here are some ways in which to improve UX on mobile:
- Faster load times
- Concise content
- Mobile schemas