In-market audiences for search: 30:15 – Connecting and engaging with more consumers.
Previously only available to GDN ads, search marketers can now target copy specifically to an audience of users who are actively researching and comparing products similar to your offering. A powerful way to reach highly specific target markets.
New Google Attribution product: 32:23 – Solving “The Attribution Problem”.
Improved cross device tracking, integration across DoubleClick, AdWords and Analytics products. The implementation of data driven attribution models across all facets of Google’s search product range will provide unprecedented insight into what areas of your campaign are successful.
Reach & Frequency Data: 40:49 – Prevent over exposing users & redistribute budget.
New tabs in AdWords will show how often your users see content you are targeting them with across all types, and allow you to minimise over exposure and reduce budget wastage on high frequency user’s groups.
New AdWords experience: 45:13 – 20% faster load times, 30% efficiency increase.
Besides being a lot prettier, the new AdWords interface is boasting some significant performance improvements in load times and functionality. With early adopters claiming some serious efficiency improvements across teams using AdWords.