This is a key foundation as without ‘trust’ – the other two pillars inevitably collapse.
If you are highly referenced with surrounding negative connotations, it will profoundly impact your credibility – or ‘trust.’ Similarly, another factor involves websites which display signals of low trust, such as not being secure.
Brand reputation is crucial here. So, if you have a bunch of negative online reviews or complaints, then they should be your first point of call to fix.
You can start to build trust by including some features on your website which demonstrate your credibility and trustworthiness.
- Ensure your site has implemented an SSL certificate (HTTPS) to secure your domain.
- Include clear-cut details and options for your customer to be able to contact you.
- Provide clear policies such as returning items if you sell products.
- Incorporate a T&C’s page that can be easily accessed.
Like the saying goes, it takes years to earn trust and seconds to lose it.
So, build it – then preserve it.
There is no short-term secret to building trust, and it shouldn’t be approached as such either. Focus on the right things, and you will slowly but surely accumulate trust over time. Which in turn, will benefit your website and rankings.