This one is crucially important for YMYL sites – those that deal in topics that impact ‘Your Money or Your Life’. This is because information related to these topics could have a negative impact on someone’s quality of life or their financial wellbeing, as such legitimacy, transparency, and accuracy of the website and its content is paramount. Google looks at these under an especially concentrated microscope.
When it comes to trustworthiness, brand reputation plays a big part. If you have a bunch of negative online reviews or complaints, your trustworthiness rating will suffer. It’s also important to maintain and update your content for (trustworthiness and authority) to reflect new standards, findings, guidelines, information, etc. as it could render them inaccurate.
Safeguard trustworthiness by clearly stating your sources. Don’t expect someone to take your word for it, especially Google – they simply won’t unless you were the very first person to develop the idea, concept, product, innovation, etc.
On the flip side, be sure your sources are credible. If you haven’t undertaken thorough research and you associate your articles with those with a low trust value, you could be tarred with the same brush. Similarly, it’s not trustworthy to steal someone else’s ideas, so give credit where credit’s due.
Like the saying goes, it takes years to earn trust and seconds to lose it, so use the tips we’ve outlined to protect it and reap the benefits.