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Indago Blog

Custom Variables & Enhanced Conversion Measurement
This guide details the steps to set up custom variable tracking in Search Ads 360 using Campaign Manager, Google Tag Manager & several uses for custom variables.
7 min. read
SEM Marketing Guide: Is First Optimal SEM Brand Position?
A common SEM marketing conversation is must brand keywords always be position one? If there is strong organic presence must we need bid on brand keywords at all?
4 min. read

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