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Digital Marketing Blog
Paid Social and Display - Webinar
Hear Luke Ashmore-Delaney, Indago's Performance & Analytics Director present on Paid Social & Display. Understand why Paid Social & Display is such an important part of your marketing mix.
Keyword Planner’s ‘Refined Keywords’ Update
An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!
Advanced Dynamic Search Ads Tactics – A Marketer’s Guide
Dynamic Search Ads are a valuable part of PPC strategy, but their true potential remains untapped. Learn the tactics required to maximise their capabilities.
Custom Variables & Enhanced Conversion Measurement
This guide details the steps to set up custom variable tracking in Search Ads 360 using Campaign Manager, Google Tag Manager & several uses for custom variables.
SEM Marketing Guide: Is First Optimal SEM Brand Position?
A common SEM marketing conversation is must brand keywords always be position one? If there is strong organic presence must we need bid on brand keywords at all?