Before we go any further though, what exactly did the Penguin update mean and what is this ‘real-time’ algorithm all about?
Here’s the long and short of it;
“Your site will be penalized in near real-time (if you get unnatural links) as well as recover from a penalty incredibly quickly (if you disavow or remove the bad links).” – Cognitive SEO
Being the data junkies we are, we wanted to see how the update has impacted some of the businesses we work with. So we’ve measured the update’s influence across over 30 different websites and more than 6,000 keywords. From that we then dissected and analyzed the data based on three key categories: industry, brand strength (arbitrary metric) and website authority.
So what you’re seeing below in the ‘Movement’ columns are how much websites, within the corresponding group, have either increased or decreased in rankings (on average) since the Penguin 4.0 update.