Grow your subscribers – one of the most powerful quality signals
One of the major ranking signals that YouTube looks for in a quality channel is the number of subscribers that you have. Is that number growing?
If you have an email marketing list, send out a targeted email informing your audience about your YouTube channel and why they should visit it. You could also include a link to your YouTube channel in your email signature.
A YouTube best practice for growing your subscribers’ list is creating a trailer for your channel homepage. This trailer will play for visitors who are not subscribers yet. Think of this as similar to an ad – keep it short, engaging and with a compelling call-to-action to subscribe.
Other strategies for increasing subscribers include adding a subscribe now annotation to your videos, taking advantage of the branding watermark or simply asking (very politely) in your channel description or within video descriptions.
Action: Keep growing your subscriber list a priority and your YouTube channel will grow exponentially.