Why Big Companies Need Enterprise SEO

What is enterprise SEO?

Enterprise SEO refers to search engine optimisation services specifically designed for large companies with sprawling, complex websites.

It focuses on optimising thousands or even millions of web pages using advanced tools and technologies to boost site performance and visibility.

Learn more about how technical SEO works for huge websites.

What qualifies as enterprise-level ?

Curious if your business fits the bill? Here are some common indicators:

• A complex organisational structure with multiple departments and stakeholders
• Significant online presence and brand recognition
• Large-scale, high-traffic website(s) with thousands or millions of pages
• Higher budgets allocated for digital marketing efforts

What's the difference between enterprise SEO and traditional SEO?

Let’s break down three key factors that set enterprise SEO apart from traditional SEO.

Larger websites & project scope

Enterprise SEO is a beast. It’s all about optimising large websites with thousands or millions of pages. Unlike traditional SEO, the project scope is much broader, requiring comprehensive strategies that cover everything from technical audits to link building.

With the competitive landscape these big players are in, continuous monitoring and adjustments are a must. Enterprise SEO demands ongoing analysis and adjustments to keep up with market trends, algorithm changes, and competitive dynamics.

Plus, all this complexity and scale, as well as the ambitious goals set as KPIs for these enterprise-level SEO strategies, mean more resources are needed—both in terms of time and money.

Ultimately, the stakes are higher as enterprise SEO efforts directly impact significant business goals, revenue, and brand reputation.

Stakeholder buy-in & compliance

In the world of enterprise SEO, you’re not just dealing with a single business owner. It’s a symphony of executives, marketing teams, IT departments, and more, all needing to sing from the same hymn sheet. It’s likely each party will be heavily involved from start to finish and have input on the final outcomes of the project.

Most larger companies also have one or more corporate policies that govern their operations and decision-making process. These policies can shape the framework within which SEO strategies are developed and executed, as each step needs to align with the broader business objectives and regulatory requirements. A common example is a multi-layer approval process during content production to ensure strict legal standards are complied with.

Learn more about content marketing for enterprise companies.

Traditional SEO for smaller sites is usually a simpler affair with fewer cooks in the kitchen. Without as many layers of approval, decision-making is faster which can allow for more agility and quicker implementation of SEO strategies.

Complex systems & advanced technology

SEO for enterprise companies often involves integrating complex systems and using advanced technologies to manage and optimise the site.

From large-scale content management systems (CMS) to customer relationship management (CRM) tools, this tech is often expensive and, therefore, only within reach for bigger businesses and media agencies.

Traditional SEO, on the other hand, can be managed with simpler tools and technologies, making it easier to implement and maintain.

3 reasons enterprise SEO services benefit your business

Working with an SEO agency like Indago Digital, which specialises in enterprise companies, offers a wealth of benefits. Here’s why working with an enterprise SEO agency trumps in-house efforts.

1. Greater resourcing capabilities

Agencies bring a treasure trove of tools and technologies to the table, far beyond what is typically available to in-house teams. SEO teams within agencies are also often larger and come with a broader range of expertise —think of it as having an SEO Swiss Army knife at your disposal.

This access to specialised skills, advanced tools, and extra manpower is essential for strategies that require a large number of hours to service and can lead to more effective strategies and implementation.

2. Highly tailored strategies

One-size-fits-all will never be the right approach for an enterprise-level company.

Agencies craft customised strategies to tackle the unique challenges and needs of large organisations. With a deep well of experience, they ensure your SEO strategy isn’t just effective, but perfectly aligned with your business goals.

3. Effective collaboration   

Enterprise SEO agencies are masters of coordination and ensuring smooth collaboration between different departments and stakeholders, both internally at the agency and with clients.

This is gold for large organisations needing integrated efforts across multiple channels. Our clients often employ us to manage their organic and paid search marketing needs, allowing for superior cross-channel collaboration that ultimately leads to more cohesive and impactful digital marketing strategies.

Discover our 5 tips for executing a successful enterprise SEO strategy.