What jobs are safe: AI in digital marketing
As AI continues to advance, concerns about job security loom large. While some roles are at higher risk of automation, others remain relatively safe.
Recent reports indicate that jobs in creative industries and strategic planning are less likely to be taken over by AI, offering a glimmer of hope amidst the uncertainty.
In digital marketing, AI plays a pivotal role in revolutionising advertising strategies and optimising campaign performance. From generating targeted ads to streamlining Facebook ad campaigns, AI-driven solutions empower marketers to reach new heights of efficiency and effectiveness.
How does AI art work?
AI's prowess extends beyond producing marketing copy; it delves into the realm of visual content creation, offering tantalising possibilities in AI art and photography.
By harnessing sophisticated algorithms, AI image generator tools seamlessly transform written prompts into captivating imagery.
What is the best AI image generator?
AI image generators have been around for some time now, from OpenAI's DALL-E 3 to Image Creator by Microsoft Designer. While they continue to impress mainstream audiences, there's yet to be a fully-fledged, all-in-one AI image generator tailored specifically to the needs of digital marketers.
What is PMAX?
Enter Performance Max's new AI image feature. Touted as Google's latest advancement in AI image generation, it promises unparalleled quality and convenience.
Set to be released for all U.S. advertisers by the end of the year, marketers will soon be able to use PMAX's AI tool to generate image assets for their campaigns using prompts within a matter of seconds.
Why is AI bad for image generation?
From plagiarism and copyright concerns to ethical issues like racial biases – AI-generated art certainly has its fair share of controversies.
Despite lofty promises, PMAX's AI image generation tool doesn't always deliver either. Our paid media team recently got their hands on the new feature to trial a mock-up campaign for our client, ADT Security. While the assets generated weren't morally problematic, they do cast doubt on the tool's reliability and effectiveness.
9 Performance Max examples
Take a peek into our PMAX test ADT Security, where AI-generated images took an unexpected turn.
From oversized security cameras to illogical placements, these PMAX examples highlight the tool's shortcomings and remind us that AI art is far from perfect.
How to use PMAX's AI for your paid marketing campaigns
Despite PMAX's current flaws (hello, umbilical cord!) AI image generation isn't going anywhere.
We need to embrace the learning curve and use AI tools wisely to stay ahead. With time and practice, mastering AI for your marketing campaigns could unlock new creative potential and save humans a whole lot of time and money.
5 Performance Max best practices
AI image generator tools like PMAX's will only improve with time and so staying informed and adapting to emerging technologies is crucial for any marketer looking to keep their job. To maximise PMAX's potential, follow these best practices:
1. Make the most of your prompts
AI tools can only work with what they're given. Craft clear, descriptive and concise prompts at the very beginning of your AI image generation process.
2. Check and check again
Review your generated assets thoroughly before incorporating them into your campaigns. Zoom in and be on the lookout for any errors and abnormalities hidden in your PMAX asset.
3. Tweak and refine
AI-generated images are often imperfect but can provide you with a great starting point. Experiment with different settings and other editing tools to refine your image.
4. Stay up-to-date
We've all seen how quickly AI can advance. Keep on top of new updates and improvements to PMAX's AI features to ensure you're always working with the latest version.
5. Get help from an expert
If you don't have the time to investigate how your business could leverage AI image generation, don't worry – we do. As an AI marketing agency, we're at the forefront when it comes to harmonising our team's expertise with the latest AI tools.
Conclusion
While AI won't be taking over marketing jobs just yet, those who can collaborate effectively with AI tools will become increasingly valuable.
Need help navigating AI-driven assets like PMAX? Our team blends AI innovation with human creativity to deliver outstanding results for our clients.
Book in a quick chat today to get started!
Written by
Luke Ashmore-Delaney
