Our enterprise clients often ask why they should bother investing in link building. It demands significant time, effort, and investment upfront, which can make it easy to push aside.
Yes, it requires commitment, but the impact on your site’s performance can be transformative. Stick with us as we explore why enterprise link-building matters and reveal 7 proven strategies for success.
What is enterprise link building?
Enterprise link building is like the VIP section of SEO for large businesses.
It's all about scoring those top-tier backlinks, or 'votes,' from other reputable websites. The more of these high-quality votes your site gets, the better it shines in search engine results.
We've learned that link-building for enterprise-level sites is a lot more intricate. It’s not just about getting links; it’s about carefully planning and coordinating them across many pages to achieve the best results.
Does link building still matter?
Absolutely! Link building is still a crucial aspect of SEO and can significantly improve your website's visibility and authority.
Before we dive into link building strategies for enterprise sites, let me explain why link building can contribute to a long-term ROI.
- Higher search rankings & increased traffic: Quality backlinks enhance your search rankings, leading to more organic traffic, which can translate into higher leads and sales.
- Enhanced brand credibility & visibility: Backlinks from reputable sites boost your brand's credibility and expose it to a broader audience, increasing trust and attracting potential customers.
- Long-term & cost-effective benefits: Link building drives sustained traffic growth and delivers long-term ROI, making it a cost-effective strategy compared to short-term marketing tactics.
The ROI of link building can be quantified by monitoring the increase in quality backlinks, organic traffic and referral, social engagement and conversions.
Learn more about How to Measure Your Return on Investment for Enterprise SEO
7 Link-building strategies for large businesses
If you're managing a large enterprise, you may have dabbled in link building before and remain sceptical. Because it's a challenging process, you need to approach it with fresh thinking and precision.
Based on our experience, these 7 strategies are the ones that truly work.
1. Create & promote link-worthy content
As they say, content is king, and that remains true because content is the cornerstone of link-building.
Creating valuable, informative, and engaging content is undoubtedly the most effective way of acquiring backlinks, as others naturally want to reference and link to helpful content.
Invest time in creating content like blog posts, whitepapers, infographics, and case studies while providing a unique opinion or insight as much as possible.
Check out our 5 Insider Tips For Enterprise Content Marketing.
2. Guest post like a star
Reach out and offer to write a guest post for top industry websites and blogs. You can do this for multiple publishers, just make sure your content is a perfect fit for their site and packed with value.
Remember to strategically insert a natural, contextually relevant link back to your site within your piece.
3. Sponsored posts & influencer marketing
Look for top-notch websites that accept sponsored posts. Create interesting and valuable content that naturally links back to your site.
If influencer marketing makes sense for your business, collaborate with active influencers who have engaged followers. Create content together that includes links to your site.
4. Fix broken links & monitor mentions
Broken link building is like being a helpful handyman. Find broken links on relevant sites and offer your content as the perfect replacement. Everyone wins!
Also, monitor brand mentions to find link opportunities from sites already talking about your brand. Send them a friendly email and ask if you could get a link back to your website, and explain why they should be linking back to your site.
5. Build business partnerships
Tap into your network and use your existing business relationships like a pro. Industry buddies, suppliers, and happy customers can provide high-quality links.
It’s all about who you know. Having business case studies or logo footer embeds on the site is a great way to feature these partnerships naturally while acquiring high-quality backlinks.
6. Local SEO and directories
When submitting company business listings to directories, focus on industry-specific ones that help show the relationship between your business and that space to enhance your online reputation.
This also goes for local directories; get featured in business directories specific to that region!
7. Reviews & forum discussions
Engage in industry forums to link back to your content. This will help establish your business as a thought leader while building relationships with forum members who could be industry leaders or future customers.
You can also use testimonial link-building by giving positive reviews for other companies' products. In return, they might include your praise and a link to your site, offering a high-quality backlink from an industry-relevant domain.
Conclusion
Remember, moderation is key when it comes to enterprise link building—pace yourself and use white hat techniques to keep your efforts looking natural. Apply these seven strategies, track your progress, and tweak your approach as needed. With a bit of patience, you’ll see the results you’re aiming for.
Need help with your link building? Book a chat today and get the experts in your corner.
Written by
Chloe Zheng
