What is your objective?
Do you want to raise awareness? Do you want people to take action? How do you want the ad to look? These are the sort of questions you should be asking yourself before the production process.
Below are three main design templates you can use for your ad creative:
- The Explainer Ad (that explain why the product or service is valuable to the viewer)
- The Demo Ad (show not tell ads that demonstrate the product/service)
- The Straight-Offer Ad (for products/services that don’t need explained)
Now, choose the type of ad format you would like to use based on your objective. Below are the most popular formats:
With our memory being worse than a goldfish, the ability to have short, high frequency videos, allow your brand’s messaging to be recalled. Bumper ads are also used to help tease, amplify or echo the main narrative of longer-form ads.
Best for: Reach and Awareness
These ads are non-skippable, mid-length videos, about 15 to 20 seconds in length depending on country and market category. The longer length allows your brand’s key message to better resonate.
Best for: Consideration
TrueView InStream skippable ads are usually long-format video ads where brands develop a deeper narrative. At the five second mark, the user can skip the ad and move on to watching grumpy cat videos or continue watching your ad.
Best for: Driving Leads or Conversions