Optimising for voice search using long tail keywords
According to a 2021 white paper study by B&T, 57% of Aussies are now using voice search, meaning that it should be definitely on the radar of your SEO team or agency. Voice search queries are conversational and naturally long tail, and it is worthwhile noting that almost 40.7% of voice search answers originate from a Featured Snippet result. Therefore, you can kill two birds with one stone if you know what queries to target!
A great way to rank for voice search and featured snippet positions is by targeting question based keywords, as these will more often pull in a featured snippet result. According to this SEMrush study on featured snippets, 77.63% of ‘why’ queries and 65.27% of ‘how’ queries will trigger these.
This makes sense if you think about it, as people will be speaking to their voice assistant in the form of a question. To increase your chances of ranking for a featured snippet and being selected for voice search answer, I’d recommend including the question at the top of the page, and answering it with a 40-60 word summary, as this is what Google will likely display within the featured snippet box.
Caption: Percentage of question keywords triggering featured snippets
Source: SEMRush & Brado