GA4 Missing Bounce Rate

You’re not the only one missing bounce rate metrics in GA4. Luckily, we’ve located them for you.

Missing Bounce Rate?

If you’ve been using GA4 for a while, you would have noticed the heavy focus on engagement related metrics. For example, engaged sessions instead of sessions, engagement rate and so on.

Bounce rate as a metric is missing from all default reports in GA4 because of this focus on engagement related metrics. But, if you are missing bounce rate and if it’s important to you for reporting or nostalgic purposes, you can still add this metric to your default reports.

Before highlighting the process of including bounce rate in default reports, it’s important to note that engagement rate in GA4 is quite literally the inverse of bounce rate. So, for example, if your GA4 property shows an engagement rate of 70%, your bounce is going to be 30%. This is the easiest way to gauge what your bounce rate is.

If you want this metric visible in your default reports, you can add it as below. Click on the pencil icon in the top right-hand corner –

Clicking on the pencil icon opens up the report configuration window and you can add bounce rate as a metric here –


Once done, click on Save which will give you the option to save this report as new or edit as current.

There it is – you should have bounce rate available where needed.


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