Now that both our GA data and CRM data have the key, we need to fuse the two (no dancing required).
The easiest way to do this would be in Excel where we can take our GA Custom Report export, our CRM export and pivot out our two data sets based on the key, giving us all our CRM data alongside our GA metrics.
Preferably though, you can push this data into GA using the Data Import function. This allows you to see everything all in one place online and action any insights. However, this requires some time invested in manually uploading the data back into GA.
You can find out more about Data Import here.
But in its essence, you just need to format your data in a way that GA can understand it, and then upload a .CSV file to GA.
Another method which is a bit more complicated is through the Measurement Protocol. Which we won’t go into here, but is a great way to automate and save time in this process as you can schedule a data push into GA which will keep all your data in sync and ready to go.
This requires a bit more technical know-how but there is a lot of support documentation out there.