Data Insights, Training, Webinar
Intro to GA4: What, Why and When?
Hosted by search expert, Preet Singh, this 20-minute webinar will guide you through what you need to know about the new Google Analytics (GA4), including:
- What is GA4?
- Why is GA4 Different?
- When Should GA4 be Implemented?
- Overview and Tour of Interface
- Q&A
- Next Steps
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behaviour that focuses on a customer’s holistic experience with your brand or business in the digital space.
Preet leads indago digital’s Performance & Analytics Team. With a background in finance and a strong grasp of all things technical, he’s an experienced and results-oriented digital performance and analytics expert.
He’s passionate about data and technology, and a leading commentator on the role they play in the digital landscape of the future.
