For those not in the know – Google Ads Editor is an offline program that allows you to download your accounts and easily perform bulk changes. It’s a crucial part of the Google Ads workflow for any serious campaign management tasks. However, it is unfortunately also usually a few steps behind the latest and greatest features of the interface.
The new release adds a bunch of support for existing features from the interface, but is mostly a redesigned interface.
Let’s have a look at some of the new features.