New devices are introduced extremely regularly these days. From memory, it feels like yesterday when the smart phone and tablet were introduced. However, nowadays we also have TV, gaming consoles and a number of other new devices available. How do we truly track the path to conversions and success across devices?
To illustrate, a customer can research using their home desktop one day, follow up on that research on their phone later and ultimate purchase using their work computer. So, how do we track all those interactions and remarket accordingly to maximise the conversion rate?
The answer is multi-device tracking. However, it is more than just tracking traditional cookies, and more importantly about the data.