This was a traditional SEO campaign where we followed an approach of; technical fixes, keyword research, content gap analysis and link building. After the site was technically sound it was important to increase it’s authenticity and credibility.
This was done by increasing the quality of the content on the site and it’s inbound links. New content was produced, old content rebuild – all with a focus on quality.
At the same time quality in-bound links were obtained. A number of methods were used including working with existing suppliers / partners, content distribution, directories and media relationships