Primary use: Backlinks & Ranking Data
The Ahrefs dashboard offers a comprehensive overview for any given domain.
Look at a range of competitors, both indirect and direct – and see where their links are coming from, note the domain comparison allows you to compare multiple domains at a time. This data should present opportunities and give you a clear understanding of what works within the industry. Use this knowledge as a base for a link building campaign.
I recommend looking at exporting multiple competitor’s links and looking for common sites that are linking to more than one competitor but not to you, these are typically independent resources providing their users with additional information and may not know about your business. Let them know.
Sort by most number of links to any URL. This typically gives a quick snapshot of what pages are best performing and typically give an indication of a websites PR / link building campaign.
A somewhat sneaky tactic, the broken links feature shows websites linking to broken (404) pages that no longer work. Assess the pages that are linking to these broken pages. Are they linking out because they are a partner business or are they linking for their user’s benefits to learn more about the topic? If it’s the latter it could be worth approaching the linking site and providing them with a better resource whilst pointing out that the link to the competitor page no longer works, more often than not they will just swap out the link with yours.
I should note that this tactic is heavily dependent on the industry, typically works well in an information rich niche.
Ahrefs also provides search ranking data, whilst helpful the Australian database is pretty weak, I would stick to SEMRush for any keyword traffic data.