Professional

Starting his career as a Reporting Analyst for an ASX listed company, Adam developed high level of attention to detail and a keen eye for analysis.

He then became a Senior Performance Analyst where he built, managed and optimised PPC campaigns successfully.

With his expertise, he now runs data projects for his clients, he builds data pathways, creates effective data visualisation, and gains powerful data insights which help his clients make well-informed investment decisions.

Personal

As a person, Adam is an active fellow, in his spare time, Adam enjoys golfing, hiking, cycling and swimming on a nice sunny day.

On rainy days, he loves spending time aqua-scaping his fish tank or gaming with his mates.

Education

Adam graduated from the University of New South Wales (UNSW) with a double degree; a Bachelor of Commerce majoring in Finance & Bachelor of Media majoring in PR & Advertising.

He is also certified in Google Analytics, Google Ads and SA360.

Portfolio

Explore Adam's latest articles
Close up iPhone on keyboard displaying the Google Analytics 4 (GA4) app

The Latest Google Analytics 4 (GA4) Reporting Updates You Need to Know

Adam Soetrisno - 8 min read
Optimising GTM for improved performance and site speed

5 Ways to Improve Google Tag Manager Performance

Adam Soetrisno - 5 min read
Illustration of woman setting up tags in Google Tag Manager

Tutorial: How to Set Up Google Tag Manager

Adam Soetrisno - 6 min read
Google Analytics vs Google Tag Manager side by side logos

Truly Understanding the Marriage of GTM and GA4

Adam Soetrisno - 7 min read
Phone in hand with Google Tag Manager logo

Google Tag Manager: What is it & Why Use it?

Adam Soetrisno - 5 min read
Magnifying glass over Google Analytics and Tag Manager

Troubleshooting GA4 Data with Google Tag Manager

Adam Soetrisno - 6 min read
Two employees analysing GA$ reporting data on a desktop screen

How to Create a Report in Google Analytics

Adam Soetrisno - 7 min read
Man with pen tracking events in Ga4 dashboard

Events vs Key Events in GA4: A Guide to Tracking What Matters

Adam Soetrisno - 4 min read
Tablet with logo of Google Analytics 4

5 Benefits of Google Analytics (GA4) for Businesses

Adam Soetrisno - 4 min read
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