5 Benefits of Google Analytics (GA4) for Businesses

5 Benefits of Google Analytics (GA4) for Businesses

Running a website or app without analytics is like driving blindfolded. You might have a fantastic destination in mind, but reaching it becomes a challenge without a clear understanding of the road ahead. Discover how GA4 could benefit your business with our quick breakdown.

Written by

Adam Soetrisno


3 June 2024




Tablet with logo of Google Analytics 4

Unveiling the Power of GA4

Google Analytics 4 (GA4) is Google's latest and most advanced website and app analytics platform.

It surpasses the capabilities of its predecessor, Universal Analytics, by providing a more comprehensive and future-proof approach to understanding user behaviour.

What is Google Analytics used for?

GA4 serves as your guiding light, providing invaluable insights into user behaviour.

It tracks website and app traffic, user interactions, events, and conversions, allowing you to understand how visitors navigate your website and what actions they take.

What are the benefits of GA4?

In a nutshell, GA4 is a powerful tool that equips businesses with a deeper understanding of their online audience. It empowers data-driven decision-making, marketing personalisation, and overall success in the ever-evolving digital world.

Here are five of the most impactful ways your business can leverage GA4.

1. Measure website and app traffic

Quantify website visits, app downloads, and user engagement metrics like page views, engagement rate, session duration, etc.

This foundational data gives you a sense of your overall audience size and how they interact with your platform.

2. Track user behaviour

Analyse how users interact with your website, including clicks on buttons, links, videos, etc. and find out which pages lead to the highest bounce rate.

Do users navigate your site seamlessly or encounter roadblocks?

Understanding these micro-interactions helps you identify areas for improvement and optimise your user experience.

3. Identify conversion rates

Conversion rates are the lifeblood of any business. Google Analytics allows you to track how many visitors convert into paying customers or take desired actions like signing up for a newsletter.

Analysing these metrics helps you assess your marketing efforts' effectiveness and identify improvement areas.

4. Gain demographic insights

Uncover user demographics like location, age, and device used. This knowledge empowers you to tailor your content and marketing strategies to resonate with specific audience segments.

Imagine crafting targeted blog posts or social media campaigns that speak directly to the needs and interests of your ideal customers.

5. Optimise marketing campaigns

Data from Google Analytics on acquisition channels allows you to understand what drives traffic and conversions.

Are paid ads your golden ticket, or is organic search bringing in the most valuable visitors?

By leveraging this data, you can optimise your marketing spend by allocating resources to the channels that yield the best results.


Ready to harness the power of GA4 for your business? With Indago's Google Analytics services, our team of data experts can help you unlock the full potential of your website and app analytics.

Chat with Preet Singh, Indago's Chief Data Officer to get started!

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Written by

Adam Soetrisno
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