Make a mobile responsive website
Believe it or not, some businesses still don’t have a mobile responsive website to cater to the newly developed devices. A responsive design is where your website adapts itself to the screen size. A website that isn’t responsive will show up desktop size on a mobile phone, making it hard for the mobile user to navigate. Instead, it’s a good idea to redesign your website to be mobile-responsive.
If you’re engaging in web development, or building a new site and are gearing it towards mobile-friendliness, here are some things to consider:
- The layout and where the navigation points will be. Remember that mobile users tend to use their thumbs when navigating. Keep this in mind when designing your site and placing your icons.
- Avoid adding too much to your site. Make it simple. Remember, mobile users have a small screen, so they need to be able to find what they want in a hurry without having to try and navigate through an endless stream of navigation points.
- Depending on your website hosting plan, make sure any high-resolution images or videos won’t slow down your website's loading speed. Slow websites, even on mobiles, will deter people from using them.
Making your website mobile-friendly will help to boost your conversions greatly which in turn will put more money back in your pocket.
Use heat mapping to your advantage.
Heat mapping is a great way to see whether there are areas of your website that may be leading mobile users away. Heat mapping is similar to a heat signature. Utilising heat mapping to your advantage is a great way not only to see where your visitors are navigating on your site but it also to show whether there’s a navigation point or page that visitors are leaving on. Benefits of heat mapping include:
- It can help improve your conversion rate by removing distractions.
- It can show you which areas of the website are grabbing your visitors' interest.
- It can show you key points of your website which may be lacking or not working.
This valuable information allows you to analyse your website better and also allows you to remove any key elements which may be distracting your visitors from completing their journey through the sales funnel.
Create QR codes
For next-level mobile marketing, you can start using QR codes. These codes are very popular in Japan. Quick Response codes (QR) store an abundance of data that can be quickly and digitally transmitted, making them ideal for mobile phone users. If you have a lot of data you need to transmit and send via mobile browsers, these codes can do it in half the time and won’t slow down your website. This makes the information easily accessible for mobile users worldwide and allows them to easily read up about the product they’re purchasing quickly without loading page after page.
Including PC/Mobile marketing together
Many website owners focus on marketing their website to mobile users and forget about desktop users. While mobile users may be the highest contender to visit the site, desktop users aren’t that far behind. The best way to boost your conversion rate is by accommodating both mobile and desktop users. Do you offer mobile users something that desktop users can’t access but may want to?
Catering to only mobile users, while good, won’t help to improve your conversion rate. Instead, try to think of ways where you can merge the two to really deliver more to all your website visitors. Mobile-only applications may be good but think of how many more people you may convert if you made that feature accessible through desktop portals as well.
Conclusion
When it comes to boosting your conversion rate through mobile marketing, these powerful tips can help get you started. Whether you have a large or small marketing campaign, you’ll find your conversions will be a lot better in the long run. So are you ready to improve your conversion rate?
Written by
Isaac Bullen
