In late 2023, the IAB Australia finally humoured me by setting up a Search Working Group.
With the advent of generative search and new campaign types like Pmax, there’s less trust in search engines. Pair this with the rise of search in other platforms such as TikTok and Amazon – the timing was right.
What's the role of the IAB’s Search Working Group?
Search marketing currently represents over 40% of digital advertising market investments in Australia.
Our goal is to look at how agencies and brands can make the most of their investments while keeping up with technological and behavioural changes.
As well as upskilling those already in the industry on how to deal with changing consumer search habits and the rise of AI, we’ll provide resources for newcomers interested in getting their foot in the door.
IAB Australia’s Working Group Members
I’m really pleased to say I have been appointed as Chair, and the Search Working Group has some amazing members including people from Google, Microsoft, Ryval Media, Half Dome and dentsu.
Please see list of current members below:
- Gary Nissim - Managing Director - Indago Digital & Working Group Chair
- Jonathan Henshaw - Head of Product & Innovation - Ryval Media
- Rick Gove - Head of Performance Solutions - Google ANZ
- Andrew Macdonald - National Head of Paid Search & Social - dentsu
- Gabe Grossman - Head of SEO - Half Dome
- Renee Stopps - Sales Director ANZ, Microsoft Advertising
- Stephanie Ferraro - Group Performance Director, Performics
- Agnes Szlahotka - Head of Search, Group M
- Christophe Landreau - Youi
- Simon Dunwoody - Head of Search, WooliesX
Starting strong
The working group has hit the ground running, with a podcast episode, Future of Search Advertising, a range of free educational search marketing resources and a Q&A article with advice on search marketing skills.
Conclusion
Stay tuned for more updates and initiatives from the Search Working Group as we continue to shape the future of search marketing together.
Written by
Gary Nissim
