AAT Kings - UX/UI Redesign
The AAT Kings Challenge
The project's main objective was to redesign and give the AAT Kings website a professional yet functional, good-looking one. The second objective was to include SEO segments to help the site rank first.
Our Methodology
We performed a research assessment to identify the user's pain points and goals, and we used different tools to gather data and analyse their behaviours; after we discovered the potential User Personas, we reorganized the Information Architecture (IA) and proceeded to prototype the pages into an interactive wireframe preview.
After the prototypes passed all our tests, we continued with the design and handed the mockups to the website development team to implement the new updates.
The Results
The new pages are visually more appealing than the previous site, and the responsive web development and implementations were integrated using their current CMS system.
The Page conversions improved and the new pages started getting visits and driving users towards the Contact section and/or Get a Quote form.
