Crown Resorts- HTML5 Banner Design Case Study
The Crown challenge
The project's main objective was to redesign and give the Crown Resorts website a professional yet functional, good-looking one. The second objective was to include SEO segments to help the site rank first.
Our methodology
We performed a research assessment to identify the user's pain points and goals; we used different tools to gather data and analyse their behaviours; after discovering the potential user persona, we reorganized the Information Architecture (IA) and proceeded to prototype the page into an interactive wireframe preview.
After the prototypes passed all our tests, we continued with the design and handed over the mockups to the website development team to implement the new updates.
The results
The new pages are visually more appealing than the previous site, and the responsive web development and implementations were integrated using their current CMS system.
The Page conversions improved, and the new pages started getting visits and driving users towards the Contact section and/or Get a Quote form.
