Ironically, you may have noticed that I didn’t use my own voice for that sub-heading. Shameless, but I’m adapting to the Internet’s current governance of expression. Don’t worry, the rest of them won’t be so obviously SEO focused.
Good writing, particularly when it comes to digital content, should be hardly recognizable in perception as any different to a verbal conversation. Yes, I do talk like this – get in touch and converse with the blonde Patrick Bateman…
But seriously, if you want to express yourself, all you need to do is type it out exactly as you would say it. Worrying about sentence structure, how it reads, SEO aspects – these are all things that can come after the bulk of the article is written. If you’re having a friendly conversation with someone, you aren’t going to be sitting there cognitively planning every word and subsequent sound that rolls out of your tooth cave, are you?
So first and foremost, sit down, let go, and allow your fingers the pleasure of a conversation – space filler words, grammatical errors and rambling can be cut down later. You may have read elsewhere that “you should use an active voice when writing.” Well this is the same thing, but without feeling like you’re sitting on the corner of some large content writing text book.
Disclaimer: If you’re screwing up your nose at the advice to ‘write as you speak’ because the way you speak would not read well, you may like to consider the way you speak as the problem.