Usually seen in a simple JPG or PNG format, infographics can also be animated or interactive and are increasingly being designed to perform satisfactorily on various types of devices, from mobile, to tablet to desktop.
Infographics are a visual representation of an idea, concept, journey or other piece of content and some marketers believe them to be underused in a contemporary digital strategy. Infographics can therefore have essential “cut-through” and wide consumer outreach.
They also perform well for community outreach, where they can be shared, go viral and even be republished with minimal chance of “duplicate” penalty, so long as they have a unique and well thought-out journalistic and valuable intro, relevant to the consumer and/or platform.
Infographics also offer many digital marketing benefits, for example, their value to email campaigns, where they can relay complex information in a user-friendly format. “Today, SEO and content are inseparable and dependent on each other,” according to Indago Digital. “For SEO to be successful, you need high quality engaging content… sales copy, blog articles, infographics etc. and your content needs to reflect your brand and stand out.”
According to a recent social media report, after blogging, visuals were ranked as the most important content type, ahead of videos by 34% of marketers. Quality infographics can be created relatively easily and with some planning, can be evergreen or time-sensitive depending on your business needs.