Last year we were named 69th on the Australian Financial Review’s Fast Starters list and we stated, “…watch the dog sniff out a place higher on the list next year.”
Well, it’s next year, and we’ve placed 50th.
Since 2016’s announcement, Indago Digital has made some serious upgrades across all areas of the business. From what was a meagre group of people in a North Sydney shoe box, we’re now a fully-fledged armada of over 20 calling Surry Hills home.
But in terms of how we’ve made those upgrades, the incentive hasn’t been growth. Our focus as a business in the last financial year has been to consolidate – improve staff training, work on company beliefs, change technology platforms, build a new reporting tool and obviously move location to more comfortable digs. Reason being, we’ve got huge plans for 2018 and we need that sturdy base to support the coming tsunami of business.
That’s not to say we haven’t still been stirring the pot of agency land. Our no bullshit approach to acquisition focused marketing is what’s gained our clients their stellar results and there’s no end in sight to that attitude. Our agenda to do things in a uniquely innovative way also hasn’t lost momentum – earlier this year we ruffled some feathers with our competitor brand bidding campaign and struck some creative notes with our Google 360 tour.
The fact that we’ve placed in the top half of the Fast Starters list this year is incredibly encouraging as well as humbling. Though it’s still the beginning for Indago Digital and this only makes us lick our chops, hungry for bigger and better milestones.
No one calls me AB Tasty, but they should
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