If you’ve sourced a photographer, this should happen within 10-14 days of the photoshoot taking place. Make sure you ask your photographer to send you a sample of the tour before going live with it to guarantee you’re happy with the end product before it becomes public.
Google used to provide a free tool for stitching panoramic photos to create the virtual tour effect, however it’s since been discontinued. So if you’re going to be doing the stitching yourself, you can choose from a couple of different software options, but these are highly regarded:
Once it’s stitched, just go to your Google My Business login and upload the tour to your company profile.
At first glance it seems like a complicated process, but really, creating a virtual tour for your business is easily achievable. It’s a powerful cherry on top of your Google listing sundae, and while it may not have any direct SEO benefits, the business wins from having a fully optimised listing are there. We’ve previously gone into relatively extensive detail on how optimising your business’ Google listing can be beneficial, but the three main things you’re going to gain from it are:
- Brand awareness
- Customer familiarity
- Increased traffic interest
Whether you invest some money to get it done professionally with all the bells and whistles, or if you do a basic version yourself, the business wins are there to be had. And with it being such a simple process to do, you’re barking mad if you don’t have a virtual tour of your business.