I’ve worked in digital marketing for over twenty years. I’ve been involved in more than 500 new business pitches and invested an incalculable number of hours in them. Every one of those pitches has started with an RFP and series of associated steps yet, to date, I haven’t experienced a procurement process that’s perfectly hit the mark.
In my guide, “How to Avoid Choosing the Wrong Digital Agency in 27 Steps” and the template I’ve created to accompany it, I’ve taken the best parts (and learnt from the worst parts) of those 500 RFPs to provide you with all you need create a seamless RFP to help you employ the right agency for your needs.
This guide and the downloadable template work for most digital services, including paid search (SEM), paid social, organic search (SEO) and online display advertising.